There were so many different bike companies during the 1970’s boom. Sooo many. I swear, each time I hear of another brand I think, “Well now I must have heard them all.” But, no.
The name Victoria sounded British to me, but the bikes were actually made in Germany. Shows what I know. This particular one was internally wired for front and rear lights and has a bracket for a generator on the fork. It also was set up for a little wheel lock.
The bike is so original it even sits on its original skinwall tires. They still hold air at “show” pressure and might very well stand up to full psi. If I get off my posterior I’ll take it out for a ride and find out.
I’m usually not very excited when the average 1970’s French bike rolls in the door. Plastic Simplex components, heavy frames, hard plastic saddles, narrow steel bars… And French threading. Yechh.
This Mercier caught my attention though, not because it was any great shakes quality-wise, but Lord, those decals. It was also pretty much new and very intact, but that alone wouldn’t have been enough. A couple of pretty Peugeots and a fine little Gitane Tourister came in about the same time and none of them joined the ranks of the Buzz Bomb collection. Lord, those decals.